March 25, 2014 | The Toy Industry Association (TIA) is reminding industry stakeholders of an upcoming webinar entitled “Diversity to Dollars: Translating Consumer Segmentation into Revenue Opportunity,” taking place this Thursday, March 27thfrom 2 to 3 p.m. (Eastern).
Presented by Russ Crupnick, SVP of industry analysis at The NPD Group, the webinar will examine the important role that market segmentation plays in how parents interact with their children to make discovery, purchase and shopping decisions. It will also provide companies with an overview of the different types of consumers inhabiting the toy and play environment within the U.S. and recommend how to apply them to marketing, product development and retail initiatives. [More information about the webinar content can be found on the session description page.]

Free for TIA members and $49 for non-members, the webinar is recommended for all professionals involved in the development, marketing and advertising of toys. Registration can be completed online. Questions from members and industry stakeholders may be submitted in advance of the webinar; to the extent possible, answers to these questions will be shared during the presentation.

“Diversity to Dollars” will be recorded and available post-event in the Knowledge Network section of the TIA website for those who are unable to participate live.