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Lucky Star - Industry News

·                                 TIA’s Annual PR Bootcamp Webinar (December 11th, 2-3 p.m.) This Thursday, TIA will host a free webinar that will review best strategies for attracting media attention, including developing a well-rounded media list, leveraging social media, maximizing free resources from TIA and Virtual Press Office, and more. Registration is open.

·                                 Free Listing in the Toy Fair Online Press Room (Due January 16thToy Fair’s Online Press Room is an important tool that allows exhibitors to post their company profiles, press releases, and other information for members of the media to browse. All exhibitors receive a complimentary “virtual” news page that includes a 50-word company backgrounder and logo; list of PR contacts with mobile numbers; and a link to the exhibitor’s website. Additional services, ranging from posting announcements to wire service distributions, are available for an additional fee.  To secure your listing, contact TIA’s Online Press Room partner, Virtual Press Office (; 973.783.7787).

·                                 Annual Product Preview (Due February 6thToy Fair exhibitors are encouraged to schedule a 15-minute appointment during TIA’s annual Product Preview, which will take place on Friday, February 13th from 9 a.m. to 4 p.m. in the Press Room at the Javits Center. This is a great opportunity for companies to share information about their key drivers so that members of the TF PR Team can educate media about products and companies at the show. To make an appointment, please contact Toy Fair Product Preview Coordinator Alexis Mortenson (212.297.2106). Because a limited number of appointments are available, TIA members are given first preference during scheduling; non-member exhibitors will be seen on an as-available basis.

·                                 New Product Showcase All companies participating in the Product Preview will be allowed to provide one product image for a “new product showcase” video loop that will play in the Press Center at Javits throughout the show. Additional information will be provided when your appointment is confirmed.

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